branding

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growth marketing

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ads specialist

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branding 〰️ growth marketing 〰️ ads specialist 〰️

Work highlights

I’ve been lucky to live in different cities while doing what I love. Some of the highlights of my career include working as Social Media and Digital Manager at the Queensland Government in Australia, co-founding Misma Madre, my marketing and content agency in Buenos Aires with my sister, and bringing hospitality brands to life (I’m very passionate about food)— such as the Recoleta project in Guadalajara, Mexico.

I’ll tell you about myself

I’ve always been obsessed with stories. There’s something powerful about how a great storyteller can turn even the most ordinary moment into something unforgettable.

That obsession led me to study communication—but it wasn’t enough. The visual component was missing, so I went into film school. And here’s the thing: every brand is a story. Telling it to the right audience? That’s where I come in.

With over eight years of experience, I’ve learned to roll with the ever-changing marketing world—analyzing data, understanding consumer behavior, and adapting strategies to stay ahead of the curve. Today, I design and execute digital strategies—both organic and paid—focusing on social ads and branding to help brands stand out and grow.

01

Social Media and Digital Manager

Brisbane, Australia - 2023

05

Co-founder

Buenos Aires, Argentina - 2018

06

Community Manager

Buenos Aires, Argentina - 2017

02

Marketing Specialist

Brisbane, Australia - 2022

03

Brand & Social Media Strategist

Guadalajara, México - 2021

04

Ads Specialist & Account Manager

Brisbane, Australia - 2020

I know a thing or two

Fundacion Universidad del Cine

Argentina - 2017

FILM MAKING

Growth marketing

CODER HOUSE

Argentina - 2022

COMMUNICATION

Universidad Nacional de Cuyo

Argentina - 2013

REACH OUt

victorialopezcapezzera@gmail.com | Madrid based