
branding
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growth marketing
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ads specialist
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branding 〰️ growth marketing 〰️ ads specialist 〰️
Work highlights
I’ve been lucky to live in different cities while doing what I love. Some of the highlights of my career include working as Social Media and Digital Manager at the Queensland Government in Australia, co-founding Misma Madre, my marketing and content agency in Buenos Aires with my sister, and bringing hospitality brands to life (I’m very passionate about food)— such as the Recoleta project in Guadalajara, Mexico.
I’ll tell you about myself
I’ve always been obsessed with stories. There’s something powerful about how a great storyteller can turn even the most ordinary moment into something unforgettable.
That obsession led me to study communication—but it wasn’t enough. The visual component was missing, so I went into film school. And here’s the thing: every brand is a story. Telling it to the right audience? That’s where I come in.
With over eight years of experience, I’ve learned to roll with the ever-changing marketing world—analyzing data, understanding consumer behavior, and adapting strategies to stay ahead of the curve. Today, I design and execute digital strategies—both organic and paid—focusing on social ads and branding to help brands stand out and grow.
01
Social Media and Digital Manager
Brisbane, Australia - 2023
05
Co-founder
Buenos Aires, Argentina - 2018
06
Community Manager
Buenos Aires, Argentina - 2017
02
Marketing Specialist
Brisbane, Australia - 2022
03
Brand & Social Media Strategist
Guadalajara, México - 2021
04
Ads Specialist & Account Manager
Brisbane, Australia - 2020
I know a thing or two
Fundacion Universidad del Cine
Argentina - 2017
FILM MAKING
Growth marketing
CODER HOUSE
Argentina - 2022
COMMUNICATION
Universidad Nacional de Cuyo
Argentina - 2013
REACH OUt
victorialopezcapezzera@gmail.com | Madrid based